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Olivier Robert-Murphy is Global head of New Business at Universal Music Group.〔http://www.musicweek.com/story.asp?storyCode=1040087§ioncode=1〕 ==Career== Olivier Robert-Murphy had his first taste of the music industry by financing his studies through chauffeuring music artists around Paris.〔http://www.ici-londres.com/fr/4/971/contenu.html〕 After serving as an officer in the French Air Force, he began at Procter & Gamble as a Key Account Manager. From there, he joined the entertainment industry at PolyGram Video France. For 5 years, he marketed and launched hundreds of audio visual products. Through the merger of PolyGram and Universal, he advanced to Vice President of Marketing at Universal Pictures International Video. Robert-Murphy joined Universal Music Group in 2001, where he launched the audio visual department. He now heads the newly created department Global New Business.〔http://www.universalmusic.com/corporate/detail/734〕 In October 2011, Olivier received the Award of 'The Most Influential French Londoner' in the business section, at an event hosted by Chez Gerard and Ici-Londres.〔http://www.ici-londres.com/29092011Chez-Gerard-French-Awards,6030.media?a=165〕 Olivier was chosen to be on the judging panel of the midem marketing campaign competition in January 2012.〔http://www.midem.com/en/programme/marketing-campaign-competition/〕 He said that his factors for choosing the eventual winner were artist value, brand value and sustainability.〔http://www.billboard.biz/bbbiz/industry/branding/vodafone-german-ad-agency-tlgg-win-midem-1006036752.story〕 Whilst at midem, Olivier also discussed how brand partnerships can help fight music piracy, with musicians not being just musicians, but creative individuals that can form broader partnerships with brands.〔http://blog.midem.com/2013/01/umgs-olivier-robert-murphy-brands-can-help-fight-music-piracy/#.UPbT8h3ZaTM〕 Olivier also highlighted the need for more innovation within music and brand partnerships in an interview with French marketing news agency Doc News.〔http://www.docnews.fr/actualites/vodafone-remporte-prix-marketing-campaign-competition,11786.html〕 Robert-Murphy is also behind the ground-breaking "High Fidelity Pure Audio" initiative, an industry audio format dedicated to High-Definition music experience, using Blu-ray technology. Off the success from High Fidelity Pure Audio, Robert-Murphy has been appointed Chairman of the Pure Audio Industry Group.〔http://www.dvd-and-beyond.com/display-article.php?article=1935〕〔http://www.mesaeurope.org/universal-music-dolby-support-pure-audio-group-launch/〕〔http://www.dvd-and-beyond.com/video/?id=178〕〔http://www.theinquirer.net/inquirer/news/2299129/classic-albums-come-to-blu-ray〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Olivier Robert-Murphy」の詳細全文を読む スポンサード リンク
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